The website describes LoveFrom as 'a creative collective.' The bar gradually spells out LoveFrom before collapsing into a comma and prompting visitors to scroll down for the rest. The site is minimalist and welcomes visitors with a blank white page and a typing bar. He worked at the tech giant for nearly 30 years before departing in 2019 to kick-start his own design company, LoveFrom, with his fellow designer Marc Newson, who Ive brought to Apple in 2014. Jony Ive was Apple's chief design officer and led the company's design for devices such as the iPhone, iPad, and iPod. Ive departed Apple in 2019 after leading its design on products like the iPhone, iPad, and iPod.Ī design firm from the man behind the look of many of Apple's iconic products now has an official website. The site describes LoveFrom as 'a creative collective' that is 'fanatically devoted to excellence.' Q: Well, we thank you again for your time Jony.LoveFrom, the design firm by former Apple design chief Jony Ive and Marc Newson, has a new website. Q: Uh, no-actually, it says “fury.” One r. I was having a bit of fun because so many people get on me about my stubble. Instead the sign-off is “love and fury.” Why is that?Ī: Your eyes are fooling you, mate. Q: You chose not to sign the opening statement on your home page with the company name. Q: Mid-sentence punctuation or end-of-sentence punctuation? Q: Now that your signature work is behind you, any hints on what’s next?Ī: I’ll just say we’re not quite done with punctuation. In the end, we went with the comma because it gave us a bit more to work with. For us, it came down to two objects-the comma and the period. Q: But what led you to make the Fromma your first public work?Ī: Marc and I wanted to focus on something we all use every day. We stared for months at our company name, finally realizing that all it needed was a “complication.” That’s the comma. Q: Alright, then let’s talk about that comma. Q: Okay, then here’s a follow-up question: What the hell does that even mean?

So the meaning is obvious: Love From Comma. The comma is actually part of our name, even though it can’t be used in the domain name.

Q: Let’s start with the name of your new venture. Scoopertino was fortunate enough to get an exclusive interview with Sir Jony to discuss his new comma, his new firm and more.

As described in LoveFrom’s press release, “The LoveFrom comma is our love letter to the world-minimal in form and even more minimal in function.” In the Ive tradition, the newly birthed comma is delightfully thin and light, gracefully curving with unapologetic precision. While garden-variety commas quietly ask readers to pause momentarily, the Ive comma stops you in your tracks. “I don’t think we’ll ever read quite the same way again.” “This is punctuation, Ive-style,” said Art Directors Club president Nicolas Hamberry. He’s designed a whole new comma-and it rocks. The world’s foremost minimalist, partnering with longtime designer pal Marc Newson, has gone beyond product design, beyond images, beyond words, beyond even letters. The jewel appears not only on the company’s home page, but high atop the roof of LoveFrom’s new London office. LONDON - More than two long years after design guru Jony Ive left Apple to open his own design firm-LoveFrom-he’s unveiled his first new work. LoveFrom takes the comma to new heights at its new London digs

Love from jony ive